by Michael J. Shapiro | May 16, 2017
Meetings technology provider Cvent has issued its 2017 lists of the top destinations for meetings around the world. The results were calculated based on an analysis of more than 5,000 U.S. cities on the Cvent Supplier Network, and more than 3,300 additional cities globally. The network, which includes about 245,000 hotels in total, handled nearly $11 billion in sourced meetings and events last year. Cvent named the top 50 cities in the United States, and the top 25 each in the EMEA (Europe, Middle East and Africa) and Asia Pacific regions.
Topping the U.S. list for the fifth time in six years was Orlando. Las Vegas and Chicago -- the other two cities that have jockeyed for the number-one position over the past five years -- followed in the second and third slots. Phoenix debuted in the top 10 by moving up three spots since last year, to number 10.
"Corporate events remain important economic drivers for cities globally, and we're seeing a direct correlation between economic strength and event activity in our ranking," said Kevin Fliess, vice president of marketing for Cvent's Hospitality Cloud. "In the U.S., for example, the most recent statistics from the Department of Commerce show that several of the cities in our top 10 list -- including Orlando and Nashville [number seven] -- are enjoying GDP growth that outpaces the national rate. Cities that continue to invest in attracting more and larger meetings and events each year are directly investing in their local economy."
New York City, which claimed the number nine spot, led all U.S. cities in average daily rate, at $328 per night, eclipsing the national average of $204. Nashville saw the biggest year-over-year growth in ADR, rising 5.93 percent between 2015 and 2016. The top city, Orlando, enjoyed 5.06 percent ADR growth.
In the EMEA region, London and Barcelona, Spain, maintained their number one and two spots, respectively. Munich, Germany, made its top-10 debut at number nine. Average daily rate was more or less flat across the top 25 cities on the list, dropping slightly from US$216 to US$215. London topped all cities, rate-wise, with an ADR of US$286.
In the Asia Pacific region, Singapore and Sydney, Australia, held the top two spots. Bangkok, Thailand, and Kuala Lumpur, Malaysia, switched places from last year's list, coming in third and fourth, respectively. The region's average daily rate fell from US$204 in 2015 to US$197 in 2016. Kuala Lumpur actually had the lowest ADR in 2016, at US$137. Tokyo, which claimed the number eight spot, had the highest ADR at $313.
To compile the lists, Cvent tracked activity from Jan. 1, 2016, to Dec. 31, 2016, and analyzed criteria including unique requests for proposals received, total room nights, awarded requests for proposals, awarded room nights, percentage of qualified meeting venues and number of profile views. The top 10 cities in each region follow.
1. Orlando
2. Las Vegas
3. Chicago
4. Atlanta
5. San Diego
6. Washington, D.C.
7. Nashville
8. Dallas
9. New York
10. Phoenix
Europe, Middle East and Africa
1. London
2. Barcelona, Spain
3. Berlin
4. Amsterdam, Netherlands
5. Paris
6. Madrid, Spain
7. Frankfurt, Germany
8. Rome
9. Munich, Germany
10. Prague, Czech Republic
Asia Pacific
1. Singapore
2. Sydney, Australia
3. Bangkok, Thailand
4. Kuala Lumpur, Malaysia
5. Hong Kong
6. Shanghai, China
7. Melbourne, Australia
8. Tokyo
9. Mumbai, India
10. Seoul, South Korea