by Lisa A. Grimaldi | May 09, 2017
Germany hosted 3.02 million events in 2016, a year-over-year increase of 18 percent, and 394 million event participants, up by less than 1 percent from 2015 figures, according to the annual Meeting & Event Barometer compiled by the German National Tourist Board (GNTB), the European Association of Event Centers and the German Convention Bureau. The report also revealed that conferences, meetings and seminars made up more than half (58 percent) of the total of events held in Germany in 2016, a 5.6 percent jump over last year's numbers. Another Barometer finding: The number of international delegates attending meetings, conferences and events in Germany last year increased by 18 percent year-over-year, for a total of 32.9 million international participants. The full Barometer findings can be viewed here.
Petra Hedorfer, CEO of the GNTB, said of the findings, "These results underline our strategy for the German meetings and conferences sector of incorporating the expertise of German cities and regions in important economic and scientific sectors in order to provide the ideal framework for suitable thematic events."
"Increasingly planners and delegates from around the world want to meet, exchange knowledge and collaborate in Germany," noted Matthias Schultze, managing director of the GCB. "The GCB is working closely with associations and organizations across the globe to help them deliver memorable meetings filled with strong value, quality, and business and experiential power."