by Lisa A. Grimaldi | March 28, 2017
London mayor Sadiq Khan and the mayor of Paris, Anne Hidalgo, today announced new business and tourism collaborations to attract international visitors to both cities and help companies based in London and Paris to expand into new global markets. The agreement will, for the first time, jointly showcase London and Paris to overseas visitors, while the new Paris-London Business Welcome Program will encourage and facilitate the flow of trade and investment between the two cities.
The announcement was made a day before the United Kingdom is set to begin the formal process of withdrawing from the European Union.
The tourism agreement, which will launch in 2018, will focus on key drivers for international visitors to both cities, such as culture and heritage. The Paris-London Business Welcome program will offer business incentives, including discounted accommodation and Eurostar train fares, to promote trade between the two cities.
In a statement on the joint initiatives, Mayor Khan said "London and Paris are two of the greatest cities in the world, and we have so much to gain from joining forces. Never underestimate the incredible benefits to be found when major cities do business together. Our great friends in Paris and across the continent are well aware that working closely together remains to our mutual benefit."
"Paris and London share common values and willpower," said Parisian mayor Hidalgo. "We want to be attractive to companies all over the world. Since the election of Sadiq, our two cities have been working better together. We are developing new exchanges and new projects. All these initiatives will create employment, activity and economic growth. It is a very positive dynamic that the Brexit will not change."