by Michael J. Shapiro | November 05, 2018
Caesars Entertainment has inked a 15-year deal with the National Football League's Raiders to be the first founding partner of the Las Vegas Stadium, which is currently under construction. The 65,000-seat facility, the future of home of the Oakland Raiders, is expected to be ready for the 2020 season.
Caesars will host a branded stadium entrance and drop-off zone as part of the deal, which also includes digital signage, media assets in both radio and print, and appearances by alumni, players and cheerleaders. Financial terms of the deal weren't disclosed.
"We are honored to align with a company that shares the Raiders' values of improving the local community and delivering exceptional customer service in creating this transformative project," said Raiders president Marc Badain.
The sponsorship also allows Caesars to offer exclusive experiences to elite customers and Total Rewards members, such as access to the Caesars-branded Owners Suite at the 50-yard line, VIP dinners on the field, events at the training facility, fantasy-camp participation, stadium tours, tickets for games and other stadium events.
"Sports have long been a core part of the Caesars experience," said Chris Holdren, CMO of Caesars. "With this deep partnership, Caesars will become an essential part of the game-time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day."
The news comes just weeks after Caesars announced a partnership between its Horseshoe Baltimore Casino and the NFL's Baltimore Ravens, involving cross-promotion between the neighboring companies in Baltimore's developing Southern Gateway Entertainment District. This past September, the NFL began allowing teams to partner with casinos.
The Raiders have yet to reach a deal on naming rights for the Las Vegas stadium.