by Sarah J.F. Braley | July 30, 2013
The International Association of Conference Centers and PKF Hospitality Research have released 2013's Trends in the Conference Center Industry report, an analysis of 2012 numbers, which shows IACC conference centers finally are recovering. Demand for conference centers grew, as did average rates. Leading the way were executive conference centers, whose average daily rate in 2012 increased 5 percent over 2011. Executive conference centers also experienced the greatest gain in occupancy in 2012, growing on average by 7.3 percent. Dave Arnold, CEO of East PKF Consulting, said, "Our results this year indicate that a long-awaited recovery is taking place for those centers positioned to do so. Corporate meetings have proven to be the last segment of the market to claw back to some semblance of former glory." Mark Cooper, IACC's CEO, said in a statement, "With improving margins and greater stability in the marketplace, we expect to see our members investing further in their conference environments for their clients." The full PKF Trends report is available to IACC members for $350; the nonmember price is $450.