by Sarah J.F. Braley | October 05, 2018
In Greenville, S.C., the TD Convention Center is now the Greenville Convention Center. The change comes as the naming-rights agreement with Toronto-based TD Bank have expired. The city has decided not to pursue another corporate sponsor for the center.
The facility features 280,000 square feet of exhibit space and 60,000 square feet of meeting space.
 
According to officials, the new name reinforces existing destination marketing efforts, and a refreshed website, meetgcc.com, has been launched.
 
"We looked at the reach and impact that this facility has as a draw for major events such as the 2018 Bassmaster Classic, as a favorite site for national political rallies and host to many of our communities' international corporations, and we decided that our focus needs to be on supporting the Greenville brand," said Mayor Knox White, adding, "It's long overdue, but we're proud to finally include Greenville in its name."
 
The Greenville Convention Center, opened in 1964, has been owned by the city since 2001 and has been managed by SMG since 2002. It hosts around 400 events each year and averages nearly 500,000 visitors.