by Michael J. Shapiro | April 23, 2014
Meetings Mean Business, the national advocacy collaboration among industry leaders, launched a free mobile app this week for Apple iOS and Android devices. The app will provide quick access to campaign materials, data points, editorial content and industry news, all to help substantiate the value of the meetings industry to the overall economy. “It’s critically important that our industry continues to speak with one voice to communicate the value and benefits of meetings to communities, businesses and the economy,” said David Peckinpaugh, president of Maritz Travel and co-chair of Meetings Mean Business. “The MMB app is another significant tool to ensure that everyone, across the industry, can access important campaign materials at a moment’s notice. The app allows us to always be singing from the same song sheet.” The app is available for download in the Apple App Store and Google Play.