by Michael J. Shapiro | May 28, 2014
Virtual attendance is on the rise, according to 55 percent of the hybrid-event producers and 61 percent of the digital-event producers who responded to surveys for the 2014 Digital Event Benchmark Report. The research, which was conducted by the Virtual Edge Institute and sponsored by Digitell, surveyed more than 200 event producers to provide insight into best practices, according to VEI, and to help organizations market such events. Other key findings: 35 percent of respondents are charging hybrid event attendees half of the face-to-face registration fee; 31 percent of hybrid attendees spend more than five hours at the event, while nearly half of digital event attendees (47 percent) spend one to two hours at the event; and nearly two-thirds (65 percent) said their goal in producing online events is to provide education to those who cannot attend in person. Interestingly, the use of such events as a revenue stream is trending downward: 57 percent of respondents work to monetize their events, a 19 percent decrease compared with the 2013 study. The full report can be downloaded for free at