by Michael J. Shapiro | December 12, 2012

CrowdTorch, the consumer mobile apps division of meetings technology provider Cvent, launched a new platform that allows event organizers to build mobile event apps through an online interface. The process, which creates native apps for Apple iOS and Google Android devices, consists of four steps: select features; input details like schedules, sponsors and maps; customize the design through features such as background and color palettes; and submit the app for approval to both Apple and Google. "We see an incredible growth opportunity by bringing native apps to organizers of virtually any kind of event or activity," noted Cvent vice president of sales Brian Ludwig. The platform is designed for consumer events like concerts and festivals. CrowdTorch has created apps for the Kentucky Derby, the ESPN X Games and the New Orleans Jazz Festival. The company was acquired by Cvent last year. The CrowdTorch apps cost between $3,000 and $13,000, depending on required features and options.