by Michael J. Shapiro | December 01, 2015

Event app developer DoubleDutch has introduced its new DoubleDutch for Exhibitors package today, a product geared toward maximizing exhibitor return on investment. Via the DoubleDutch event app, exhibitors can target leads with promotional offers, simplify lead retrieval, and gain better visibility into lead history and analytics. The new functionality can be a perk for show organizers in luring exhibitors, and potentially represent an additional revenue stream.

Using the package, exhibitors can control their branding by managing the company profile in the app, and uploading collateral. They also can identify in advance of the event the companies and attendees they wish to target, and send tailored offers to drive booth traffic. With respect to lead retrieval, booth staff can scan attendee badges using their smartphones and export lead data at any time to any CRM system.

DoubleDutch also is partnering with Freeman, the trade-show marketing and production company, providing Freeman clients with preferred access to DoubleDutch mobile technology. Beginning early next year, the Freeman exhibitor interface and DoubleDutch for Exhibitors will be integrated, tying together Freeman's digital campaigns with the DoubleDutch mobile app. Freeman customers who choose to use a DoubleDutch app will have access to a dedicated implementation, service and support team.