by Cheryl-Anne Sturken | November 05, 2018
Cvent announced in a Tweet today the opening of its first Middle East office in Dubai: "This #MondayMotivation is one we're thrilled to share! We're coming to the Middle East with our new office." The Washington, D.C.-based meetings-technology firm said its new office, which is located in the heart of Dubai, will serve as a regional hub for the company, enabling it to service its more than 100 current clients in the region more quickly, as well as allowing it to respond to the growing demand for its event and hospitality cloud platforms in the Middle East and Africa.
The opening of its Dubai office, the company claimed, showcases the region's thriving MICE industry, where Cvent has established a strong client base with leading hospitality firms and companies, including PwC, Qatar Foundation, Arabian Exhibition Management, Marriott Hotels, Shangri-La Hotel and Atlantis-The Palm. 
"We signed our first Dubai customer nearly eight years ago, and our decision to tap into the MICE and business travel markets in the Middle East with a local office was prompted by our valued business relationships in the region and the growing demand for our solutions," said Reggie Aggarwal, CEO and founder of Cvent, in a statement announcing the opening. "Our business may be technology, but our mission is to connect with people face-to-face. The addition of a physical office in the region, along with a local team, will allow us to spend more time with our customers and build closer relationships with them."
Cvent said Dubai was the logical choice for the location of its first Middle East office because the city-emirate is one of the top destinations for meetings in the UAE and ranks second in the world for cities with the most five-star hotels. In addition, the company said, with the upcoming World Expo 2020 being held from Oct. 20, 2020, to April 10, 2021, with the theme "Connecting Minds, Creating the Future," the region is poised for growth in the tourism and hospitality sectors, offering more opportunities to attract group and corporate travel to the region. 
As a result of the increased MICE interest and RFP volume going into the Middle East and Africa (MEA) region, Cvent for the first time this year launched a separate category for MEA in its annual list of the Top Meetings Destinations. Additionally, Dubai properties took 17 of the top 25 spots in Cvent's inaugural Top Meeting Hotels list in the Middle East & Africa, unveiled in August 2018, further illustrating the region's growing impact as a leading tourism and business travel destination.
"The UAE is a true force to be reckoned with in the world of hospitality and events. We saw a 30 percent increase in unique RFPs to the region through our Cvent Supplier Network just last year, representing more than $100 million in potential revenue opportunity for hoteliers," said Bharet Malhotra, senior vice president of sales at Cvent. "As a market-leading event-technology provider, we are proud to open our Dubai office to help facilitate the continued growth of the MICE industry and support its positive economic impact."