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by Michael J. Shapiro | July 27, 2011

 Zentila, a new sales and hotel-booking platform, launched last week. The platform is focused specifically on short-term meetings, in this case those booked within 90 days of the arrival date. A key component of the system, according to company founder and hotel sales veteran Mike Mason, is what he calls the “Secret Offer.” Planners create a meeting request and select the specific hotels they want to consider. When the hotels respond — within three hours, promises the company — planners cannot see which hotels are offering which packages. The short-term booking window means that hotels can make their best offers up front, explains Mason, and the bids not chosen remain confidential, which means less competitive risk for hotel sales staff. The platform is available free to planners. Hotel members will participate at different membership levels and pay a fixed fee for each room booked and paid for. Details are available at zentila.com. There are currently 200 hotels signed up.  By the end of the summer, the company expects to have 1,000 properties on board.