by Loren G. Edelstein | March 02, 2017
IMEX Frankfurt has partnered with networking specialists Zenvoy to make it easier for attendees to meet even more like-minded people at the show, which takes place this year at Messe Frankfurt in Germany, May 16-18. EduMonday, a new pre-show day of learning and insights, will be held on May 15. The introduction of this new service at IMEX Frankfurt follows a pilot test a year ago and its successful introduction and rollout at IMEX America in Las Vegas in October 2016.
 
"We're always interested in partnerships and collaborations with innovators who can bring new concepts to market -- everyone from education designers to event-tech developers," said Carina Bauer, CEO of the IMEX Group. "When there's a clear benefit to an important audience, in this case meetings and events planners, then we like to conduct a small, manageable trial and, if the results are sound and the feedback's good, then we tend to move quickly to a formal roll-out and launch. Zenvoy's a great example of that process."
 
Zenvoy creates networking opportunities that continue long after the event. After facilitating 3,000-plus introductions before and during IMEX America, more than 10,000 introductions have been made to date for IMEX America buyers; the IMEX America community now has more than 1,300 active users, according to Bauer. "Helping our clients make powerful connections with the right people is now built into our mission. New partners with fresh new ideas, such as Zenvoy, help us keep that target in plain sight," she said.
 
Zenvoy achieves results for IMEX by inviting buyers to opt in and complete a confidential profile. It then uses intelligent data profiling software to analyze and match each person with others with similar business profiles including job title, nature of business and number of years in the industry. Like-minded individuals are then invited to connect online or arrange to meet face-to-face at the show during lunch breaks or at the end of the day.
 
Leo Gestetner, co-founder and CEO of Zenvoy, commented, "The service and the data are entirely private, meaning attendees are assured of complete discretion, and the introductions are specific to IMEX in Frankfurt. There is no downloading, swiping, searching, hunting or spamming. Zenvoy turns IMEX from a four-day event to months of networking."