by Sarah J.F. Braley | January 04, 2017
Inntopia, the SaaS e-commerce subsidiary of Northstar Travel Group, M&C's parent company, has acquired DestiMetrics, the leading supplier of lodging metrics and market intelligence to the North American mountain-travel industry and warm-weather U.S. destinations.
 
DestiMetrics, founded in 2004, provides need-to-know destination metrics, lodging performance benchmarking and resort intelligence to properties, destination marketing organizations, attractions and municipalities of premier destination resorts. DestiMetrics' full suite of market-intelligence reports and analytics add a complementary product set to extend Inntopia's current offerings and to provide both an opportunity for new clients and additional benefits for existing customers.  
 
Ralf Garrison, founder of DestiMetrics, will continue to work with the combined Inntopia/DestiMetrics business. Garrison said of the move, "We have close relationship with Trevor Crist and the Inntopia team. The combination with Inntopia will bring DestiMetrics closer to the core travel data it monitors, and allow DestiMetrics to generate superior market insights."
 
"We have tremendous respect for the market leadership DestiMetrics has achieved, and for Ralf as a pioneering entrepreneur in the mountain-travel industry, said Trevor Crist, CEO of Inntopia. "DestiMetrics will serve as one of the foundational pieces of our upcoming Business Intelligence offering. Existing DestiMetrics clients will be able to automate their reporting through our API libraries, and generate on-demand reports. And, DestiMetrics' reporting data will allow us to add powerful predictive pricing features into the Inntopia platform."
 
"The acquisition of DestiMetrics is a great addition to Inntopia's marketing-solutions offering," added Tom Kemp, CEO of Northstar Travel Group. "DestiMetrics follows Inntopia's acquisition of Ryan Solutions in October and will help better position Inntopia and its growing family of products for significant growth in the future."