by Michael J. Shapiro | December 12, 2014
Meetings technology provider Lanyon has acquired U.K.-based GenieConnect, a mobile app developer for meetings and events. GenieConnect, whose clients have included Cisco, Roche and Reed Exhibitions, provides apps as well as event web portals, marketing automation technology and one-to-one meetings management platforms. The acquisition adds yet another tool to Lanyon's belt, following the company's purchase of group booking tool Passkey earlier this year, as well as the merger of Lanyon and Active Network Business Solutions, including the platform formerly known as StarCite. "Today companies are looking for a suite of solutions to seamlessly manage everything from small meetings to group room block management to their largest annual conference," said Lanyon CEO David Bonnette. "By adding GenieConnect’s cutting-edge mobile application to Lanyon’s Smart Events Cloud and RegOnline, we further expand the value we provide." Among the features touted by GenieConnect are multi-event apps, iBeacon functionality, gamification, interactive maps and social media walls.