Liz King, founder of New York City-based Liz King Events, held her annual conference, techsytalk LIVE, June 24 at Convene's Midtown West location in Manhattan. Over 200 planners were in attendance.
Known as Planner Tech in its earlier days, techsytalk LIVE was created by King in 2011. It is now an annual one-day event that educates planners about the latest developments in the field -- and this year, it covered a lot more than just event technology.
"Our goal this year was to educate planners on technology along with some of the most basic things that we deal with every day," King told M&C. For example, her team added sessions called Reading Your Clients Like a Mentalist and Customer Service in the Next 50 Years, which touched on some less technology-focused issues. "I think these are really critical topics for planners," King noted, "and while technology can play a role in all of this, it was important to us to cover more than new tech products."
As for next year, King teased an even more evolved conference format.
"We have something very special lined up," she said. "We're thinking of it as a pivot -- a slight change from the usual event, and we've already got lots of ideas to change up the format and feel."
Planners can access techsytalk LIVE content year-round online at techsytalk.com.
In the below video, King discusses techsytalk LIVE and how the event has changed since its inception.