by MIchael J. Shapiro | March 26, 2014
Social photo-sharing service this week launched a new free service that creates mobile microsites for events. The mobile sites automatically aggregate all event-related information and can help to generate traffic before and after the event. Included is the social-media content of attendees as well, such as tweets, status updates, videos and photos. “These mobile microsites will serve as a digital reflection of the event and will connect brands and event promoters more directly with their relevant audience,” said CEO and co-founder Ronny Elkayam. Basic sites are free, with optional premium features for commercial events that can provide additional customization. The microsites can be created at or by downloading the free iOS app from the Apple Store.