by Michael J. Shapiro | April 24, 2013

Online attendance is on the rise, according to two-thirds of respondents to the Digital Event Benchmark Report. The study, commissioned by Freeman and conducted by the Virtual Event Institute, queried more than 200 event producers. Half of those surveyed want to make money with their online event activities, while 40 percent hope to leverage online events to drive participation in face-to-face meetings. Interestingly, less than a quarter of respondents currently are charging money for live access to online events. According to the report, event producers could be doing far more to promote their online content after the live event wraps up: One-third do not have an ongoing marketing strategy to build awareness of on-demand educational content. "Marketing is always an area our consulting clients want to know more about," VEI executive director Michael Doyle noted in a press release. "The report has a section devoted to just this topic." The report may be downloaded for free here.