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by Michael J. Shapiro | November 21, 2012

Mobile app developer QuickMobile has released SnapApp, a platform for organizations that allows them to create an unlimited number of event apps. The technology is essentially self-serve, providing enterprise customers with a way to create customizable, branded event apps far more quickly and cost-effectively than developing each one individually. SnapApp is designed for corporations, large organizations or hotel chains, and begins with a master application QuickMobile creates for each customer. Employees within each organization then use a content management system to customize each app; no technical expertise is required. Attendees need download the master app only once, and then they are able to unlock the content for each event inside that master app. Licensing and service fees are dependent on the features and customization required by each customer.