April 14, 2013
Northstar Travel Media, Meetings and Conventions' parent company, has entered into a partnership with Zentila, the Orlando, FL-based online sourcing and booking solution for meeting planners to offer a dynamic sourcing and booking platform. Both Meetings and Conventions' and Successful Meetings' online facility search will offer this functionality.

The announcement was made by Bernard “Bernie” Schraer, Senior Vice President and Group Publisher of Northstar Media Group. “Communicating travel information has been Northstar’s core competency for more than 50 years, and we are constantly looking to enhance our offerings,” says Schraer. “Zentila is a natural evolution of our services, enabling us to essentially provide a ‘one-stop-shopping’ experience for our meeting planner users.”

The new service will offer the more than 400,000 meeting planners who frequent the Northstar family of sites for news and information the ability to easily source and book their meetings directly from the facility search page using Zentila’s intuitive eRFP “Genie” and other tools. Zentila’s award-winning, user-designed platform is not only sleek and super-intuitive, but widely recognized as the “smartest sourcing search engine” in the industry.

“We’ve always admired Northstar for its forward thinking, innovation and thought leadership,” says Mike Mason, CEO and founder of Zentila. “And that’s how we aspire to be thought of as well. We couldn’t be in better company and are excited to be a part of Northstar’s re-imagined online experience.”