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by Michael J. Shapiro | February 10, 2010

Zerista, a provider of event networking software, was selected to create a customized event and mobile social networking solution for the GSMA's 2010 Mobile World Congress, a mammoth event for the mobile industry to be held Feb. 15-18 in Barcelona, Spain. The official social networking portal, known as My MWC, is powered by Zerista and allows thousands of registered MWC attendees and exhibitors to connect, network and plan conference activities before, during and after the event. The platform offers a logical, easy-to-use layout. Details about an accompanying web-based mobile component, compatible with all major smart phone devices, will be made available later this week.