by Lisa A. Grimaldi | July 02, 2014
Yesterday, a major section of Canada’s Bill C-28 went into effect, governing the ways businesses and organizations (including associations and meetings industry suppliers) can communicate electronically with clients, and how clients' personal information can be used for marketing purposes. Under the new law, companies must get consent from their customers before they are allowed to send them electronic marketing communications, including emails, text messages and social media messages.