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by Michael J. Shapiro | November 23, 2011

 Nearly two-thirds of small businesses (62 percent) plan to host face-to-face events in the next year, according to a survey of nearly 2,000 small businesses in the U.S. and U.K. by marketing technology provider Constant Contact. According to the company’s Fall 2011 Attitudes and Outlook Survey, 81 percent of respondents rely on face-to-face interactions to connect with current or prospective customers. When it comes to events, 69 percent of respondents see them as an effective way to introduce their products and services, and 68 percent see them as an effective tool to find new customers. The use of social media continues to grow among respondents, with 81 percent citing it as a marketing tool, up from 73 percent in spring 2011. Mobile marketing traction is far slower: 72 percent of respondents do not incorporate mobile into marketing campaigns, and only 13 percent have created a mobile-friendly website.