The city of Nashville has posted 60 straight months of year-over-year record numbers of hotel rooms sold and hotel taxes collected, an unprecedented milestone, according to STR, the hospitality research and benchmarking firm. Over the period from 2010 to 2015, October 2015 was the top-grossing month for hotel rooms sold (691,544) and hotel tax revenue collected ($6.2 million).
"In the 28 years STR has been collecting and aggregating hotel data, no other top-50 destination has ever seen demand grow for 60 straight months," said Amanda Hite, president and COO of STR. "This robust demand has helped drive significant rate growth, which has further helped fuel Nashville's economy."
According to a statement released by the Nashville Convention & Visitors Corp., the destination's success can be attributed in part to the DMO's engaging community and government leaders on various strategic plans over the past 12 years; positioning and strengthening the Music City brand in order to compete with other destination cities without having typical assets like beaches, mountains, theme parks or gaming; and working with the city to make investments in vital attractions such as the Music City Center, which debuted in 2013.
"Exceptional and sustained growth at this level is further validation of Nashville as a top global destination and the appeal of our Music City brand," Mayor Megan Barry said. "As Nashville's second-largest industry, hospitality continues to serve as a vital economic engine in the city by creating jobs and generating much-needed revenue. I am thankful for all the men and women who work to promote our city to visitors and make their stays more enjoyable while they are here."