by By Michael J. Shapiro | September 16, 2009

The Convention Industry Council Task Force has launched an effort to articulate the value of face-to-face meetings as a complement to the U.S. Travel Association's Meetings Mean Business Campaign, founded earlier this year to explain and promote the value of meetings events and incentive travel. The new project, headed by Orlando-based travel marketing company Y Partnership, will develop five to six key messages to be used by organizations within the hospitality, meetings and event industry. Completion is expected this fall.