Signature Boston, a collaboration between the Massachusetts Convention Center Authority and the Boston Convention Marketing Center, launched today with the go-live of the website, SignatureBoston.com
. Signature Boston is designed to be the customer-friendly brand for the city's two convention centers, the Boston Convention & Exhibition Center and the John B. Hynes Veterans Memorial Convention Center; the new group replaces Advantage Boston. "This new identity is not just about what happens at the BCEC and the Hynes," said James E. Rooney, executive director of the MCCA, in a statement. "Signature Boston is an aspirational brand the whole city can get behind. From the minute attendees step into Logan Airport to their taxi rides, check-ins at the hotel and their experiences at local restaurants, Signature Boston is a promise that defines our city as the best city for a remarkable meetings experience." Last week, the Massachusetts Legislature approved a $1 billion BCEC Expansion Bill, which is expected to be signed by Massachusetts Gov. Deval Patrick this month; a developer for the proposed headquarters hotel will be selected by the end of 2014.