Secaucus, N.J.-based Northstar Travel Media, the world’s largest business-to-business media company serving the travel and meetings industries and the parent company of M&C, has acquired five media brands from The Nielsen Company's Business Media Travel Group.
The Nielsen Business Media Travel Group includes leading media brands Successful Meetings, Business Travel News, Meeting News, Incentive and an on-line portal serving the meetings industry, MiMegasite. The group serves the meetings, business travel and motivation industries with magazines, websites, face-to-face events, databases, research and social media.
The acquisition of Nielsen's travel brands strengthens Northstar's core markets of retail travel and corporate and association meetings, conventions and conferences, with leadership brands including Travel Weekly, TravelAge West, Meetings & Conventions, and the Hotel & Travel Index.
"The addition of the Nielsen brands greatly enhances our competitive leadership positions in the travel and meetings industries, and extends our reach into important complementary segments of corporate travel and the motivation and incentive markets," said Thomas Kemp, chairman & CEO of Northstar. "We are investing in our core markets at a time of cyclical weakness because of our confidence in the long-term growth and size of the global travel and meetings industries," he said.
"We are pleased that these brands have found a new home with Northstar, a strategic industry leader that is committed to the served markets and customers, as well as to these publishing businesses and their dedicated staffs," said Andrew Bilbao, Senior Vice President of Nielsen Business Media.
This is the second acquisition that Northstar has announced this year. In January, the company announced the acquisition of the Home Based Travel Agent trade shows and the launch of Travel Weekly's CruiseWorld 2010 trade show.
"We are actively investing in our core markets through organic initiatives and strategic acquisitions that offer our customers a broader range of information and marketing channels," said Kemp. "We are taking advantage of a weak economy to strengthen our competitive positions because we're bullish about our core markets, our brands and our leadership teams," he said. "We expect further expansion in 2010."