by Loren G. Edelstein | May 05, 2011

Northstar Travel Media, M&C's parent company, has launched a full-service, strategic marketing business unit called Marketing Solutions. Its purpose is to partner with clients to create integrated programs that drive brand awareness, establish thought leadership and build affinity with key audiences.

"Northstar and its individual media brands have always been recognized as leaders," said Michelle Rosenberg, publisher of TravelAge West, who heads the new business unit. "With Marketing Solutions we are taking our client relationships to the next level, allowing suppliers to ramp up quickly with a partner that understands their product, market and competition."

Marketing Solutions' portfolio of work includes microsites, destination portals, education and certification programs, sales/booking promotions, loyalty platforms, mobile/tablet apps, newsletters, live events, road shows, benchmark and branding surveys, social media reputation monitoring and more.

"Travel companies today compete in a very dynamic marketplace and they need partners that deliver creative programs on time, with proven return on investment," says Tom Kemp, CEO of Northstar.  "We are able to leverage our content, databases, audience relationships and travel industry expertise for the benefit of our clients with customized solutions to support their sales and marketing goals."

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