Cost concerns are lessening among meeting holders, who are starting to place renewed importance on travel convenience and site-specific recreational opportunities, according to newly released research from STR division RRC Associates. The company has issued its newest DestinationMAP (Meeting Assessment Program) report, a comprehensive study of the North American meetings market that has been published since 1983. Conducted every two years, the latest survey, based on 786 planner responses, indicates that the cost consciousness so prevalent in 2009, while still significant, is slowly becoming less of a factor. In the 2009 report, cost concerns overshadowed convenient travel and many logistical considerations related to site selection. Although these tendencies are changing, the vast majority of planners in the study indicated they still will negotiate discounts and concessions, and will continue to shop value and price.