by Michael J. Shapiro | June 03, 2011

The Aberdeen Group released a new study this week, co-sponsored by meetings management technology provider Cvent, that identifies emerging best practices for strategic meetings management programs. The report, "Strategic Meetings Management: A View into the Best-in-Class Strategic Meetings Management Program," looked at programs in place at 115 companies. The best-in-class enterprises identified by the study excelled in the following areas: They achieved a 75 percent greater cost savings on SMM spending; they had a 50 percent higher rate of compliance to internal SMM policies; and they executed strategic meetings and events on or below corporate budgets nearly 50 percent more frequently. The report outlines actions companies must take to achieve such performance. Those moves include leveraging technology solutions, such as "end-to-end" and destination management platforms; using data analytics, and aligning SMM activities with the goals and objectives of the organization as a whole. According to the report, companies using an end-to-end SMM technology platform achieved more than 30 percent higher cost savings than those that did not. "Technology is a key component of the best-in-class strategic meetings management program," noted Christopher J. Dwyer, research analyst at Aberdeen and the report's author. The full report may be downloaded for free here.