Tom Kemp, chairman and CEO of Northstar Travel Group, M&C's parent company, has announced the launch of the company's identity rebranding and new website (northstartravelgroup.com). The change highlights the transformation of Northstar into the world's leading B2B information, business intelligence, commerce and events platform serving the global travel and meetings industry.
"In the past six years, Northstar has expanded from its core media portfolio into research, SaaS e-commerce software, custom-content solutions, and industry events through strategic acquisitions and new product launches," said Kemp. "Coupled with our leading brands, face-to-face events and world-class content, Northstar has become the unrivaled strategic partner for travel suppliers looking to engage and transact with travel buyers."
Northstar Travel Group delivers unmatched reach and scale across the travel and meetings industries, engaging with more than 1.4 million monthly website visitors and 2.7 million content customers.
"Northstar Travel Group is dedicated to innovation," said Kemp. "In an industry that changes at lightning speed, it's important to be responsive to market needs, and to be able to deliver our content and solutions to customers exactly when, where and how they want it."
"Our clients are looking to build engagement with their B2B channels," said Tom Cintorino, executive vice president of Digital Media, Northstar Travel Group. "Northstar is the only company that can deliver a comprehensive, multichannel solution suite to provide a complete customer journey from awareness to transaction."
"The new branding is a statement to our clients and partners that Northstar will continue to be the travel industry's source for innovation, creative thinking, disruptive technology, and market insights and information," said Bob Sullivan, president of the Travel Group. "We're excited about the next chapter in our company's evolution."