by Terence Baker | April 01, 2006

David Goretski

Tracking attendees allows organizers to tweak traffic patterns and booth locations.

David Goretski is CEO and president of Boston-based nTAG Interactive (www.nTAG.com). Begun in 2002, nTAG develops and rents out high-tech name badges that facilitate networking and streamline event management.

What uses does the nTAG have? Apart from networking, communication, educational and day-to-day planning capabilities, it allows both attendees and show organizers to see what is happening during an event and to effortlessly collect information so as to improve the show in following years. Tracking attendees allows organizers to tweak show-floor traffic patterns and booth locations. The stored information even can help with future sales pitches. We refer to this technology as “customer-relationship management to go.” Tags can transmit information the attendee has previously given to the organizers for example, “I’m a Red Sox fan.”

What is your professional background? I was the entrepreneur-in-residence at a venture capital firm before joining nTAG last September. My background has been in startups in technology companies, so coming to nTAG was a natural progression for me.

Do you live in Boston? I spend some time there, but when the current school year is over, we plan on moving up full time to Boston. “We” is my wife and our three children, ages two, five and seven. Our fourth child is due this month. I spend my spare time serving as a chauffeur, a midget football-league coach and an organizer of children’s tea parties.