by Morton D. Rosenbaum | December 01, 2005

Alina Dalmau"I don’t see it as a staff; it’s much more of a team. Especially in events, you all have to work together."

After 14 years of planning events for M&C and its sister publications, Alina Dalmau brought her planning talents to Miami-based Carnival Cruise Lines and then Pembroke Park, Fla.-based MPBid. In October, she took the reins as senior meeting planner for MasterCard International. M&C caught up with her as she was packing up her MPBid office. 

How exciting is the new post? Very. One of the first questions they asked in the interview was if I was flexible with travel, because there are so many events in South America and Europe. I’ll be in Germany for a month this year for the World Cup, since MasterCard sponsors it. And now that my son is grown, I love traveling. I love working in new places.

You started your career in marketing. How has that training influenced your planning? It’s crucial. With marketing, it’s all about the message. And especially now that meeting planners are responsible not just for the logistics, but for the overall success of an event, it’s important to get your message conveyed. Even with advertising your sessions the thing that makes people go to one seminar or another is that one little paragraph that tells them what they can expect.

Does MasterCard International’s senior meeting planner get a staff? Yes, she does. But I don’t see it as a staff; it’s much more of a team. Especially in events, you all have to work together. You can’t really hope to have a successful event unless everyone knows exactly what’s going on.