by Kaylee Hultgren | January 01, 2008

Andy Frezza, CMP“I try to take in events as our guests would, so in a way, I participate in each...”

Andy Frezza, CMP, is the new program director at R/A Performance Group, a San Francisco-based corporate meeting and event management company specializing in experiential events. Frezza’s previous positions include meeting and conference manager for the national insurance company The Standard, event manager for American Le Mans Grand Prix of Portland (Ore.) and, last but not least, race car driver.

What kinds of events will you be managing at R/A? I will be responsible for the design and delivery of our “Ride and Drive” events, in addition to other corporate incentive programs. I’ll also be involved in business development, with a focus on experiential and mobile marketing programs.

What will you bring to the company? Tireless energy. Plus, I have extensive experience in the motor-sports industry, in sponsorship management and in implementing innovative promotional strategies.

Do you participate in your own events? I do try to take in events as our guests would, so in a way, I participate in each event or conference that I manage. This is the best way to really involve yourself in the product that you are presenting to the guest.

What would you do if you weren’t planning events? I would be managing and racing a two-car race team within the Speed Channel Race series. Oh, and I’d love to tour the country with a comedy improv team. There is nothing better than making people laugh.