by Allen J. Sheinman | August 01, 2007


Rymark hires Daniels and Sestile
Tricia Daniels, CMP, and Kendra Sestile, CMP, have joined Rymark International, an Orlando-based site-selection and event management firm. Daniels, now meeting and event management director, spent 23 years in catering and convention services at Walt Disney World. Sestile, an account manager, most recently was leader of the global meetings and events team for Siemens Power Generation.

McDowell joins Nuclear Energy Institute
Ella M. McDowell has taken a position as conference services manager with the Nuclear Energy Institute in Washington, D.C. Formerly, McDowell was director of meetings and exhibits for the National Council for the Social Studies.

Rooney takes reins of two associations
SmithBucklin, an association management firm, has hired Curtis Rooney to be executive director of the Health Industry Group Purchasing Association and the new Health-care Industry Supply Chain Institute, working out of Washington, D.C. Rooney will manage both organizations’ operations.


StarCite, an online meetings management service, has hired Randy Christofferson as executive chairman to oversee the company’s board of directors and help guide its strategic direction. Pieter Rieder has been named senior vice president of Europe, the Middle East and Africa.

Michael Waddill has been named director of sales at the 1,625-room Manchester Grand Hyatt San Diego. The property offers more than 125,000 square feet of meeting space.

Denver’s 241-room Brown Palace Hotel & Spa has appointed Mark Shine as director of sales and marketing. A soft-goods renovation recently has been completed at the property.

Takis Chondrogiannis has joined Universal Orlando Resort as national account director, responsible for specialty markets including SMERF and sports groups. The resort offers the 1,000-room Royal Pacific Resort, the 750-room Portofino Bay Hotel and the 650-room Hard Rock Hotel.

If you would like notice of a career move considered for inclusion in this column, contact Sarah J.F. Braley, People Page, M&C, 100 Lighting Way, Secaucus, N.J. 07094; fax: (201) 902-2032; e-mail:

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Ben ZeitlinNo one knows the event like you do.
Don’t hand it all off to a PR company
and walk away.”

Ben Zeitlin is senior account director at WestGlen Communications (, a multimedia marketing firm based in New York City, where he has worked since 1999. Previously, Zeitlin worked as account director for a FOX-TV affiliate in Albany, N.Y.

How do meeting clients use your services? A lot of newsworthy information can come out of meetings, conventions and trade shows, such as a product launch or new research findings. A health-care client, for example, might want to promote the fact that FDA approval of a major new drug will be announced at an upcoming industry show. That’s where we come in. We use what we call blended media. We have set up closed-circuit TV systems in host hotels, satellite uplinks, Internet connections...We use print, radio, blogs -- all this and more, which we selectively pitch to myriad local and national news outlets.

From your professional vantage point, what advice would you give planners seeking publicity? You have to be hands-on. No one knows the event like you do. Don’t hand it all off to a PR company and walk away; forge a strategic partnership and be involved. Make it clear that’s how you prefer to work.

What do you like best about your job? We do lots of work with not-for-profit organizations. In fact, our company is the largest distributor of public-service announcements in the country, whether seeking relief for victims of Hurricane Katrina or soliciting funds for AIDS research. I’m very proud of that.