by By Kaylee Hultgren | December 01, 2008
Grace Andrews"We light fires under people. Sometimes it's uncomfortable, but almost all change is."

Grace Andrews is founder and "chief spark plug" of the newly rebranded organizational development firm Ignite, formerly Training by Design, based in Melrose, Mass. She recently received the President's Award from the New England chapter of Meeting Professionals International, the second time she has been so honored.

Why the rebranding and catchy new title? We've been called Training by Design for almost 20 years, but it hasn't fit us for about four. What we do is work with a company, event or hotel to find custom solutions to their organizational problems. But we try not to be consultants; we light fires under people. Sometimes it's uncomfortable, but almost all change is.

How do you help planners? We organize retreats that focus on things like strengthening leadership techniques. Planners are phenomenal at putting on events, but they may lack team development or communication skills.

What issues do hotels face?
They need to understand generational differences between employees and guests. Hiring and managing younger workers, for example, is a whole new world. A second issue is looking at how to manage the guest experience more efficiently and in a tech-savvy way, without losing that personal touch.

What book is on your nightstand?
Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time, by Susan Scott. It has made me look at how I am really communicating.