by Terence Baker | July 01, 2005

Jacques Dubois"It is really satisfying to see everyone reaching out and saying they need our help."

Jacques Dubois is senior vice president of marketing, distribution and customer relationship management for Belgium-based Rezidor SAS, which manages the Cerruti, Park Inn, Radisson SAS and Regent hotel chains.

Carlson Hotels Worldwide recently bought 75 percent of Rezidor SAS. Why? Several years ago, we made an agreement with Carlson for the use of their brand names. This new deal allows us the rights to those brands and to build them up over the long term. It also brings more of a North American perspective to our business.

How do Rezidor SAS’s properties differ from the competition? Our hotels are the technological leaders in most of the destinations we serve. Also, most are new-builds, so they are both modern and reflective of their locations. The company is opening 60 new properties this year, and there are hotels now in 42 countries.

What is your favorite Rezidor SAS hotel? The Radisson SAS Hotel London Stansted Airport is wonderful and has a wine tower with cables that the bartenders zoom up to get the bottle of your choice. Our president saw one in Las Vegas and said, “I want one of those.” I also love the Radisson SAS in Cologne, which has a great staff.

Where did you grow up? In Montréal, but I was born in Detroit. I moved to Brussels 10 years ago and love it. My two daughters were born there. Many people think the city is just full of politicians, but that proves false the more you know it. Belgium has some wonderful, undiscovered villages and towns, and Paris is only 90 minutes away.