by Terence Baker | November 01, 2006

Kevin RupertIt was really satisfying to do a little to help the city rebuild.

Kevin Rupert is vice president of marketing and strategy at Parsippany, N.J.-based Wyndham Hotels & Resorts, which earlier this year was spun off from parent company Cendant. A native of Canton, Ohio, Rupert previously held marketing positions with firms such as Kodak and Revlon.

What was the attraction in working for Wyndham Hotels? I felt that it was a unique opportunity to work for a company that was turning itself around, to help revamp how the business was run. Cendant included such brands as Days Inn, Ramada and Super 8, all now part of Wyndham Worldwide, as well as Fairfield Timeshare, the largest timeshare management company in the world, which also soon will adopt the Wyndham name.

What other changes are afoot? We hired architect Michael Graves, who helped reposition the Target chain. He has designed clean, functional, stylish prototypes of what will be standard Wyndham furniture and amenities; these will be implemented in all Wyndham rooms in the next two years. We also are strengthening our Wyndham By Request program, where guests can personalize their stays.

How was your recent corporate powwow in New Orleans? It was great. We gathered the corporate brand team, management and directors of sales from all our hotels. The main goal was to share the new vision of the brand and the company’s expansion plans. We also had 100 participants helping out with a Habitat for Humanity project in the city. It was really satisfying to do a little to help the city rebuild.