by Terence Baker | February 01, 2005

Mark Shine

"We have added extras such as management receptions, chair massages and custom maps for runners."

Mark Shine is director of sales and marketing at the 272-room Quorum Hotel Tampa (Fla.), formerly the Crowne Plaza Tampa. The hotel completed a $5 million renovation and added 2,000 square feet of meeting space for a total of 12,000 before taking its new name last August.

Is Quorum a chain? It is a Dallas-based company that owns several independent hotels, including Brown Palace in Denver. The plan is to make Quorum a leading midscale brand with a boutique feel, but initially the company’s emphasis is on the Tampa property, in the Westshore area.
How will you differentiate yourself? Tampa’s main midrange flags lack the hospitality and service that guests want. So, we have added extras such as management receptions, chair massages and custom maps for runners.

How did you get into the industry? My father worked for Holiday Inn, and he also was a hotel general manager. It was in my blood from an early age, and I have been everything from a bellhop to a kitchen steward.

What’s doing in Westshore? When I started work here there was nothing but a rundown mall. Now there are upscale malls, nationally known restaurants and 11 million square feet of commercial space. The change has been phenomenal, and the airport is right here, too.

Where would you like to see the hotel in five years? I want this particular property to be perceived as a leader in its market. Hopefully that process will be helped by the opening of other Quorum hotels in key cities.