Meetings & Conventions: People February 1999
EDITED BY AMY DREW TEITLER
Coffee With&Sandy Amorde
Sandy Amorde of Irvine, Calif., is president of Amorde
Incentive Marketing, a full- service incentive house she started
six months before the Gulf War. Although her timing was less than
ideal, she says it was “a terrific experience learning how to keep
in business during the lean times.”
What was the most valuable lesson you learned
from those early years?
I don’t want to be a huge corporation. I want to stay lean and
mean and move on a dime flexibility is the wave of the
You wear a lot of unusual jewelry; is it part of
your signature look?
I buy earrings the way some women collect shoes; I buy outfits to
match my earrings, not the other way around.
Do you have certain pieces you wear for good luck
on the job?
Absolutely. When I want to look like I mean business, I wear my
red suit with what I call my power jewelry an ivory dragon necklace
I got in Hong Kong. When I’m wearing that outfit, I feel confident
enough to sell an incentive program to Siberia.
What was your favorite program?
Two years ago I took a group to Cancun, and the DMC arranged a
visit to a Mayan village. The villagers did so much more than we’d
expected. All 67 of the village children, dressed in their Sunday
best, came out to greet us. One woman invited us in to see her
embroidery and gave each of us a handkerchief. The locals made us
their own special salsa, and the women picked wild roses for us to
take when we left. Nothing has touched me or the participants as
deeply as that.
CALNAN JOINS MPI
Mary Joyce (“MJ”) Calnan has joined Dallas-based Meeting
Professionals International as manager of education. Her
responsibilities include designing educational content for meetings
and conferences. Prior to accepting her position with MPI, Calnan
managed departments in the publishing division of RCL Enterprises
in Allen, Texas.
ROTH HIRED AT EARNHARDT, INC.
Carol Roth is the new director of special services for Dale
Earnhardt, Inc., the champion NASCAR driver’s namesake corporation
in Mooresville, N.C. She is responsible for booking corporate and
incentive groups into the Earnhardt buildings’ various meeting
facilities. Previously, she was sales manager for corporate groups
at Suncoast Convention Management Services in Orlando. She’s been
in the meeting planning business for five years.
SUPPLIERSCandace Bengston has been named
director of group sales for The Westin Mission Hills Resort in
Rancho Mirage, Calif. The property also named Richard
Harper director of sales and marketing.Vicki Clopton has been appointed
director of sales and marketing at the Hilton of Santa Fe
(N.M).Helen Comer was hired as the new
conference sales executive at the St. Louis Convention &
Visitors Commission.Kris DeChene, has been named director
of sales at the Rosemont (Ill.) Suites Hotel O’Hare.Jeff Eastman is the new director of
sales and marketing for the Westin Crown Center in Kansas City,
Mo.Daniel J. Rowe has been appointed
director of sales for the Wyndham Peachtree Conference Center in
Peachtree City, Ga.Ruby Serrahas been promoted to meetings
and incentive travel manager, North America, for the Singapore
Tourism Board’s branch office in Chicago.Alan Sims was promoted to national
director of sales for Omni Hotels’ national sales offices in Dallas
If you would like notice of a career move considered
for inclusion in this column, contact Amy Drew Teitler, Senior
Editor, M&C, 500 Plaza Dr., Secaucus, N.J. 07096; fax: (201)
319-1796; e-mail: email@example.com.
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