by Allen J. Sheinman | May 01, 2013

Scott Vaughan, Chief Marketing Officer, UBM TechA 20-year veteran of marketing in the tech sector, Scott Vaughan and global information/media business giant UBM Tech are working to promote the inaugural U.S. Business4Better (B4B) conference ( being held this month in Anaheim, Calif., part of a worldwide effort to spur corporate social responsibility. M&C recently spoke with Vaughan about this initiative. 
What is Business4Better all about?
B4B is a series of unique, free events being held currently in Brazil, India, the U.K. and now the U.S., that provide a forum for the nonprofit community to network with business leaders and others to share best practices and build partnerships for the common good. It's a part of UBM's Community Engagement Series, which is an extension of our larger CSR initiative.

What are the challenges of organizing a first-time conference such as this?
They are myriad. We're bringing together 190 nonprofits, including Points of Light, the American Cancer Society and the Muscular Dystrophy Association, with more than 1,000 executives from businesses such as Microsoft and Pimco. And because B4B in the U.S. is a new event, there are no benchmarks, best practices or base infrastructure in place yet. Further, nearly everyone involved is a volunteer, most all of whom have "day jobs," so coordinating volunteers, partners and underwriters is complicated. But we are making it work because the mission and value are strong enough -- coupled with good partnerships and solid production skills.

How do you unwind from your busy schedule?
I love to spend time with friends and family, traveling and enjoying outdoor fun, from beach runs to CrossFit exercise. I find that the more you are out there and experiencing different views, the more perspective you have about everything.

PlannersHolly SwanzyHolly R. Swanzy has been hired as director of events  at the National Inde­pendent Auto­mo­bile Dealers Association in Arlington, Texas.

DestinationsHans LefeberAt the Maastricht Convention Bureau, Netherlands, Hans Lafeber has been appointed sales manager for conventions.

Lisa PerezThe Springfield (Mo.) Convention & Visitors Bureau has named Lisa Perez, CMP, a convention sales manager.

Hotels & Other VenuesRoy ButtelingRoy Butteling has been named regional sales manager for The Land­mark Hotels Group. He will be based at the 310-room Makena Beach & Golf Resort in Maui, Hawaii.

Chris ClarkSet to open this summer, the 353-room Ritz-Carlton, Chengdu, in China, has named Chris Clark the property's inaugural general manager.

Leonard CliftonLeonard Clifton has been promoted to regional general manager for both the 298-room DoubleTree by Hilton South Bend (Ind.) and the 379-room Double­Tree by Hilton Cleveland Down­town/Lakeside.

Luke HarrisLuke Harris has been appointed resident manager of the 440-room Novotel Citygate Hong Kong.

Stephanie HinckleyLoews Hotels & Resorts has hired Stephanie Hinck­ley as vice president of sales and marketing, Western division. 

Megan InglisMegan Inglis has been named conference services planning manager at the 199-room The Chattanoogan in Tennessee. 

Claes LandbergAt the 669-room Yotel New York, Claes Landberg has been hired as general manager.

William OwenWilliam Owen has been named general manager of the 30,000-square-foot Gasto­nia (N.C.) Conference Center.

Kelli SpragueKelli Sprague has been appointed wedding and special events manager at the 598-room Hilton Sandestin Beach Golf Resort & Spa in Destin, Fla.

Other SuppliersLynda SaittaMuv, a global ground transportation and logistics provider for events and more, recently hired Lynda Saitta to serve as Northeastern regional business manager.