by Loren G. Edelstein | May 01, 2013
Flags do count. Just 1 percent of 212 respondents to a recent M&C survey claim that a hotel's brand is not at all important in their site-selection decisions. That said, hotel companies could do a better job of branding their products consistently: Only 20 percent of planners believe the leading chains are very effective in this regard. To see how respondents rated their familiarity with 16 hotel brands, go here

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