by By Loren G. Edelstein | June 01, 2011

NL062011 Pie chartA majority of planners are increasing the elements of volunteerism and charity at their meetings and events, in part simply because "it's the right thing to do," according to a recent M&C Research survey. Among other reasons cited most by the 114 respondents: Such activities boost participants' morale (48 percent), they often are part of a broader company initiative (38 percent), and attendees specifically request charitable agenda items (24 percent). Just 32 percent have no plans to increase volunteer activities at their meetings.

More than one-third (35 percent) of survey respondents would add a charitable element to meetings even if doing so increased their costs.

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NLR062011 data chart

82% have planned meetings that included a volunteer/charitable component.

35% say their organizations have established a policy with respect to corporate social responsibil­ity (CSR).

15% admit that easing the negative perceptions associated with meetings is among their reasons for adding more charitable components to their events.

18% would not add a charitable element if it increased costs; another 47 percent are unsure.