Nearly half of planners note a rise in numbers of attendees who add vacation time when meeting in a leisure destination. Of 119 respondents to a recent M&C poll, most extend negotiated group rates to appeal to vacationers. Sixty-nine percent consider a destination's leisure offerings to be a very or somewhat important site-selection factor.
When choosing a meeting destination, how important is leisure appeal to your group?
21% Very important
58% Somewhat important
18% Not very important
3% Not at all important
In a leisure destination, do you negotiate to extend the group rate for a few days before and after the meeting?
Do you consider attendees' additional vacation spend as part of your group's value to the destination?
Over the past few years, have you noticed an increase in the number of attendees who add vacation time to their trips?
Do you ask a destination marketing organization to help you promote a location's leisure appeal?
Do DMOs help to encourage add-on leisure business with special offers such as discounts to area attractions?
Source: M&C Research survey of 119 meeting professionals