by Loren G. Edelstein | October 01, 2014

Nearly half of planners note a rise in numbers of attendees who add vacation time when meeting in a leisure destination. Of 119 respondents to a recent M&C poll, most extend negotiated group rates to appeal to vacationers. Sixty-nine percent consider a destination's leisure offerings to be a very or somewhat important site-selection factor.

When choosing a meeting destination, how important is leisure appeal to your group?

21% Very important
58% Somewhat important
18% Not very important
3% Not at all important

In a leisure destination, do you negotiate to extend the group rate for a few days before and after the meeting?

74% Always
18% Sometimes
6% Rarely
2% Never

Do you consider attendees' additional vacation spend as part of your group's value to the destination?

35% Always
29% Sometimes
21% Rarely
15% Never

Over the past few years, have you noticed an increase in the number of attendees who add vacation time to their trips?

46% Yes
54% No

Do you ask a destination marketing organization to help you promote a location's leisure appeal?

19% Always
32% Sometimes
22% Rarely
27% Never

Do DMOs help to encourage add-on leisure business with special offers such as discounts to area attractions?

8% Always
44% Sometimes
27% Rarely
21% Never

Source: M&C Research survey of 119 meeting professionals