Are web-based events changing the meetings market
landscape? To find out, M&C surveyed 140
planners. The results of the online poll suggest web meetings will
not replace face-to-face events anytime soon, as 68 percent of
planners surveyed have not arranged any such events in the past 12
Of those who have held online meetings, 68 percent report that
the number of such events has not changed over the past 12 months.
Still, those who say online meetings have increased outnumber
respondents who say they have decreased by seven to one (28 percent
vs. 4 percent).
Web-based meetings draw an average of 67 attendees, but 60
percent of the respondents have 10 or fewer online participants.
The average is driven upward by the 8 percent who conduct virtual
meetings with more than 200 people.
Reflecting the relatively few web-based meetings being
arranged by the respondents, a full 77 percent spend less than 10
percent of their time planning online meetings.
Nearly a quarter (22 percent) of all respondents report online
meetings have replaced some face-to-face events they used to
arrange. Nevertheless, the majority of those polled (53 percent)
say face-to-face meetings are considerably more valuable than
most popular types of events those surveyed are planning are
training sessions (43 percent) and sales updates (35 percent).
WebEx, cited by 40 percent of those surveyed, is the most
popular program used to run online meetings.
By Art Pfenning, director, M&C Research; firstname.lastname@example.org