share
by Loren G. Edelstein | March 01, 2010

M&C Research asked meeting planners what was the best event theme they had ever planned or attended. Following are our editors' picks from the long list of creative suggestions. Click here to see the rest of the research.

Business Themes
• No Data Left Behind
• "Oh, the Places You'll Go" (Dr. Seuss-inspired theme)
• Are You Ready for the Turnaround?
• Mission Possible
• No Small Role in Big Change
• Plan. Protect. Prevail.
• CSI: Common Sense Ideas (graphics depicted staff and meeting chairman as the CSI team)
• Up, Up and Away (used hot-air balloons, themes of rising above challenges, reaching new heights, taking on new adventures to tie into sessions)
• Capital Pursuit (playing off the game Trivial Pursuit)
• Driving Your Business to Success (kick-off event with practice runs at car racing school; theme carried to all the sessions)
• Neil Diamond's "Headed for the Future" (client had staff video done to the song; for gala night, the band rearranged it for an extra long dance set; guests asked for an encore)
• Coloring Outside the Lines
• Winners at the Game of Business (Game show theme, lots of bling, prizes behind curtains, announcer spoke from behind the curtain.)
• Change, Challenge, Opportunity (organization was being sold; new company said to expect changes, challenges and the opportunity for employees to prove themselves to management and the new culture)
• USS Battleship Success (meeting was tied into historical battle aspects, including a party aboard a former battleship; staff "commissioned" attendees with dog tags and a sailor hat; sessions were all titled to tie into the theme, and to give attendees the "ammunition" they needed for success)
• Yes We Can! (sales meeting post-Obama election)

Special Events
• Monopoly (staff members dressed as either jailbirds or police officers; guests played a Monopoly-inspired trivia game for prizes, and the entire room was laid out like a Monopoly board, with small plastic dice and houses decorating the tabletops like confetti)
• An Evening in Tuscany (F&B director was from Tuscany and prepared his mom's recipes, served family-style per banquet table; added touches were strolling violinists and beautiful décor)
• Passport to Excellence (table decorations were themed for different tourist spots; raffle prizes were mini-vacations within driving range)

Recognition/Awards Programs
• Champ Camp
• How the Best was Done