For one-third of
meeting professionals, getting attendees to book within a designated
room block is one of their biggest challenges. And it's getting worse:
More than half of the 110 respondents to a recent M&C Research poll
have seen the problem escalate over the past two years. Price is a
primary reason cited by 76 percent of respondents, as attendees can find
better deals. Nearly half of planners now book smaller room blocks in
anticipation of attendees going elsewhere or booking by other
76% of meeting planners say their
attendees stray from the room block because they are able to find better
deals online or through other booking channels.
53% report that the number of attendees booking outside the block has risen over the past two years.
have stopped securing a room block for certain events and are advising
attendees to make their own arrangements. Another 17 percent are
considering such a move.