Do you get destination
information from convention and visitor bureaus/destination
marketing organizations? If so, you’re in good company. Almost
three quarters (72 percent) of the 149 planners who were polled by
M&C in March always or sometimes go to CVBs for
assistance when arranging meetings.
Planners find CVBs most helpful in destinations
where they’ve never held a meeting before, according to 81 percent
of the sample. Still, 55 percent contact the CVB in places they’ve
already met, and 21 percent make the call for meetings in
Among the most popular services used by
planners: obtaining brochures, and maps (68 percent); getting
facility information (60 percent); assistance with site inspections
(48 percent); help with requests for proposal (45 percent);
supplier coordination (41 percent); assistance on special events
(40 percent), and promotional assistance (36 percent).
More than a third of the sample (38 percent)
said CVBs work as a local advocate for their meetings, and 34
percent said bureaus offer an excellent suite of services. Almost a
quarter cited economic advantages: 24 percent said the CVB staff
secures price breaks on hotels, food and beverage, and/or supplier
Planners who do not use CVBs believe
that going through the destination’s offices adds extra steps (31
percent). Other reasons planners bypass the bureau: They can find
information themselves (26 percent) or their meetings are too small
to need the CVB’s support (24 percent).
CVB websites draw plenty of users.
Among the respondents, 22 percent always go online when they plan
their meetings, and 46 percent do so sometimes.