Planners learn about new hotels and destinations primarily by word of mouth, personal experience and articles in industry publications, according to M&C's latest research. In a seller's market, supplier relationships are more critical, say 59 percent of the 114 meeting professionals surveyed. For verbatim comments, go to mcmag.com/research. How do you prefer to network with meeting suppliers?How have your supplier relationships changed in today's seller's market?When working with a hotel, how important is your relationship with your:
How do you prefer to learn about new properties or destinations?
For your meetings, how often do you choose hotels you have used previously?
7% Almost always
61% Very often
If a favorite hotel contact moved, would you consider bringing a meeting to the new property for that reason?
10% Yes, definitely
86% Yes, if the property was right for my group
4% No, it would not influence my selection process
* For verbatim responses, go to mcmag.com/research
Source: M&C Research survey of 114 meeting professionals