The site inspection trip is alive and well,
according to a survey of meeting planners conducted in March by
M&C and NTM Research, eliciting 694 responses.
Among the findings: Nearly all planners (90 percent) report
they go on site inspections, and 56 percent of those say they go
alone. Still, 44 percent check out hotels with at least one other
Just under half, or 46 percent, always visit a
hotel before booking it, while 40 percent say they sometimes
inspect a property before choosing. Nearly nine in 10 respondents
(85 percent) visit the hotel after booking and prior to the actual
Site visits have not markedly decreased with the sluggish
economy. In fact, 77 percent say they are making the same number of
site visits per meeting as last year, and 9 percent are making
more. This is noteworthy, in that 41 percent of those polled say
their organizations pay for the site visits. Still, 30 percent
visit on the property’s dime.
During inspections, nearly all planners check
the meeting space (99 percent) and the standard rooms (98 percent);
87 percent also check the suites and the technical offerings, 73
percent inspect the health club, 69 percent sample the food
offerings and 62 percent examine the spa.
More than 90 percent of those polled say they have decided
against a property after the inspection. The most mentioned reason
for giving the thumbs-down is the meeting space did not meet the
planner’s needs (68 percent). Another 62 percent of respondents
said the hotel needed renovations, and 40 percent said service was
not up to par.